Cyber Monday Sales Top $1 Billion
At 12:15 pm on December 03, 2010
Cyber Monday was the busiest online shopping day ever, according to the digital marketing firm comScore.
Online sales in the U.S. on the Monday after Thanksgiving rose 16% from a year ago to a record $1.028 billion.
“Cyber Monday was a historic day for e-commerce as we saw daily spending surpass $1 billion for the first time,” said comScore chairman Gian Fulgoni. “The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news. At the same time, it’s important to note that some of the early strength in consumer spending is almost certainly the result of retailers’ heavier-than-normal promotional and discounting activity at this early point in the season. So, while we anticipate that there will be more billion-dollar spending days ahead as we get deeper into the season, only time will tell if overall consumer online spending remains at the elevated levels we’ve seen thus far.”
ComScore said 9 million people shopped online this past Monday and spent an average of just over $60 per transaction. Online spending per customer was up 12% from a year ago. ComScore also reports that online sales on Thanksgiving Day were up 28% from last year.
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