According to a survey of online retailers conducted by the National Retail Federation’s Shop.org, more than 80% of online stores plan to offer some type of promotion on Cyber Monday, the Monday after Thanksgiving and the online equivalent of Black Friday for traditional brick and mortar retailers.
“As shoppers focus on price this holiday season, online retailers will be extremely competitive to offer the very best deals,” said Scott Silverman, Executive Director of Shop.org. “Americans who are looking to put a dent in their holiday shopping will be able to find thousands of bargains on Cyber Monday.”
Among the popular promotions planned by online retailers include product-specific deals such as discounted iPods at Best Buy, free shipping offers, one-day only sales, and email offers to existing customers.
A number of websites track Cyber Monday activity and with the growth of social media, it is getting more difficult for retailers to target specific offers to specific customers. See our related links for more information.
Also, AOL’s consumer advisor Regina Lewis shares the best online bargains with David Gregory in this video clip from NBC’s Today show.