What a sweet way to end the week! In case you didn’t mark it in your Outlook calendar, today is National Doughnut Day.
In honor of what might now be one of my favorite days of the year, the nation’s two major doughnut chains are giving away free doughnuts today. Dunkin’ Donuts is giving a free doughnut to each customer who purchases a beverage. Not to be outdone, rival Krispy Kreme is giving away a free doughnut to every customer without requiring a purchase. Both chains are limiting the freebies to one per customer.
National Doughnut Day, held the first Friday of June each year, was started in 1938 as a fundraiser for the Chicago Salvation Army. Their goal was to help the needy and honor Salvation Army workers who served doughnuts to soldiers behind the front lines in France.
Dunkin’ Donuts Brand Marketing Officer Francis Allen said the day is particularly important given current economic conditions. “We hope our free doughnut offer will create an opportunity for people to celebrate doughnuts and bring some extra happiness to their day,” she said.
Before we chow down on our free doughnuts today, let’s take a moment to reflect on tomorrow’s anniversary of D-Day and remember those who are suffering from the weak economy. Our country’s knack for marketing products always seems to blur the original meaning of holidays and observations.